Boston Kuriftu recently opened its 3rd resort in Adama in April. This resort is intended to change the family weekend hangout spot lacking in the town. The Eminence attended the opening ceremony and witnessed what it had to offer.
They call Adama (Nazareth) the beauty in the rift valley. Adama gets the name from its low land natural landscape and an urban taste that separates it from other towns that make up Ethiopia. In addition, Adama is known to be a popular weekend destination for tourist as well as a common place to hold various conferences and meetings, making the town a prevalent tourist attraction. This has led to a growing interest from investors who are eager to advance Adama in the hospitality sector and expand its hotels and recreation centers.
Regardless of the major investments taking place in Adama, one major critique is that since a lot of major meetings and conferences take place in the town, many of the hotels and recreational centers being built focus solely on business conference tourism. It is clear that though the sector is booming, there are few alternative places where families can spend their weekends and meet their vacation and travel needs.
That is what owner and CEO of Boston Partners PLC, Tadiyos Getachew, noticed during his stay in Adama. This motivated him to give the town what he thought was lacking, a major family tourist attraction where families can find something to enjoy during their stay.
Tadiyos is an entrepreneur who was a former hairdresser in Boston, Masachusetts. He owned multiple beauty salons in the city, leading him to become an expert in the business. In 2002, he came back to Ethiopia and started Boston Day Spa in Addis Ababa. The first office was located in Bole. Since he lived in Boston for 19 years, he wanted to incorporate the vibe of the city to his company. Kuriftu is now joining the multiple Boston lodges and spas that Getachew has in cities across Ethiopia like Debre Zeit and Bahirdar. Tadiyos came up with the idea of creating the new Kuriftu lodge so he could add something new and different to Adama. Though Adama has been a popular tourist site for years, he wanted to give it a spice of family flavor suitable for conducting events like weddings, honeymoons and family vacations. He believes that building this type of lodge will give Adama a chance to attract more travelers and families from nearby cities and other parts of the country.
Getachew took on this project of creating a family weekend lodge by renovating Maya Hotel, one of the town’s international hotels, and turning it into Kuriftu. Getachew signed a 15-year rental agreement with the previous owners of the Hotel and began implementing his development plans in June 2014. According to Tadiyos the renovation project of Kuriftuwas divided into three phases of remodeling. The phases of his remodeling plans include giving the resort a more local taste and adding different accommodations for the enjoyment of tourists like children’s playground, professional spa, poolside luxury cabanas, an international standard bar and a complete restructuring of the rooms.
After six month of working on the project with a budget of 15 million ETB, the first phase of renovation was completed and Kuriftu of Nazareth Adama threw its opening party this past April.
With the building of the new expressway from Addis Ababa to Adama, travelers from the capital city are able to move at a speed of 120 km/hour and arrive at Adama within 40 minutes. Adama has a hot and humid climate that may feel strange to someone traveling from Addis Ababa, but it makes the location ideal for a summer-like vacation stay. At the opening celebration of Kuriftu, the Marketing manager of the resort, Michael Tesfaye, welcomed everyone with a warm smile and great hospitality. The bell boys took the guests’ luggage and directed them to the reception desk to retrieve their room keys.
The rooms were spacious with bright lighting from large glass double doors that led to the room’s balcony. The room included amenities like a small refrigerator stocked with cold water, a flat screen television, comfortable bed, and a shower with hot running water. Michael explained that there is still remodeling that needs to be done to the rooms, which will occur in phase two of the renovation project and that around a quarter of the rooms were restructured in the first phase of the lodge’s alterations. Regardless, the rooms were impressive and comfortable when The Eminence visited.
If you have seen the previous hotel, then the changes Getachew has made in creating Kuriftu Lodge are very apparent.When entering the outdoor pool area, the view you experience is reminiscent of a classy resort you see abroad in a western country. The tables in the The tables in the outdoor lounge were set up under large and magnificent trees full of red and orange blossoms, which served as great shade that invited cool and breezy air. The outdoor pool was glistening and along the side of the swimming area were cabanas artistically sculpted of wood and covered with white linen drapes so guests can enjoy shade from the heat penetrating from the Adama sun. Underneath the cabanas were wooden benches covered with soft white mattresses and decorated with pillows made up of bright pinks, greens, and reds. By the left side of the pool was a dining hall that had cultural touches like a large roof made out of dried grass, which also worked to minimize the heat from the hot weather.
On the other side of the pool was a stretch bar and huge wine selection that took up the entire wall. There were chairs along the bar that extends to the other end of the pool area. The infusion of cultural items served as a nice touch with chairs made of leather and wood that were intentionally selected to resemble traditional Ethiopian furniture pieces.
The food selection at Kuriftu offers a wide variety that ranges from local to foreign dishes. Even though the dishes tasted delicious, the breakfast tables were setup under the big trees around the pool, leading to leaves and sticks from above falling on to plates and trays of food. Regardless, there was also quick service and the smile the waiters provided made guests feel welcomed.
Michael shared the renovation plans and the new things Boston added in its remodeling. He explained there are 96 rooms available in the lodge and in the first phase of the project 22 of them are fully restructured. These changes include Boston adding cultural taste and class to the rooms. He said they have not yet set fixed prices to the rooms, but they are committed to making them affordable to foreign travelers as well as locals.
Next, he presented the resting areas of the lodge. The area’s look was relaxing and designed for a family looking to enjoy a day of resting and chatting. There was not much change to the indoor dining area, which Michael later explained is part of the second phase of the renovation project. Michael also mentioned that Kuriftu included a large parking area so guests and customers would not have to worry about parking.
As a whole Kuriftu Adama is a pleasant place for a family as well as other groups looking to enjoy themselves. It is great that these alternative family hangout spots are growing in the country. It also is a great way to bring revenue to the country through expanding the development of the tourism and hospitality sector.