Owning a car for many Ethiopians - even those with ready cash to spend in one of the world's fastest-growing economies - remains a pipe dream.
"I have been saving for nearly four years now, and I still can't afford to buy even the cheapest vehicle here," a frustrated Girma Desalegn tells me.
He has been shopping around for a whole week in capital, Addis Ababa, and has still not found an affordable car.
He is looking to buy a second-hand car imported from the Gulf states or Europe - but even they are prohibitively expensive because the government classifies cars as luxury goods.
This means even if a vehicle is second hand, it will be hit with import taxes of up to 300%.
"I have a budget of $15,000 (£12,300) and had expected that with that I could buy a decent family car.
"I don't want to buy the Toyota Vitz," he says pointing to a row of small hatchbacks that have now become popular on Ethiopian roads.
These cost about $16,000 in Ethiopia; in neighbouring Kenya the same car costs not more than $8,000.
It seems little wonder that Ethiopia has the world's lowest rate of car ownership, with only two cars per 1,000 inhabitants, according to a 2014 Deloitte report.